Dodonate

Hackathon, UI/UX
Based on the "Design-a-thon" hackathon event, we try to help the NPO organization, Asian Creative Collective, to increase the number of donations collected.
That's why we made DODONATE, an interactive storytelling-based toolkit.
Time Duration
October 2021
Role & Contribution
Ideation, wireframing, animation
Tool(s)
Figma、Miro
Overview
Based on the "Design-a-thon" hackathon event, we try to help the NPO organization, ACC magic, to increase the number of donations collected.
That's why we made DODONATE, an interactive storytelling-based toolkit.
Problems
Only  9.8% of people sign up for the event and within those people, only 8.8% of them complete donations.
overview
research
ideation
Design
outcome
Feedback

User Research & Problem Define

01．Current situation about virtual fundraising event

How many people sign up for the fundraising event or donate while they first visit the fundraising website?
9.8%

Sign up the event

8.8%

event attendee complete donation

83.3%

face challenge for donation
and marketing online

02．The reason why they don’t donate

I usually feel less confidence in the donation and think it is a scam. I can’t get related to them.
I often found it frustrating to know exactly how my money will be used.

03.  Virtual event process

During event
Based on research results, we narrow down the scale of HMW and start to think about...
How might we
motivate the potential donors who are the first time visiting the organization by leveraging interactive donation experience?

Key Features

1.

Visual Feedback for better connection

Every steps have animation feedback and detailed information, so that the donors can easier relate to the social issue and more understand how their money will be used.
2.

Interactive quiz for better engagement

When there is a break between each session, we provide a game to allow the all attendees to join. During the game session, everyone will know more about the association or topic.
3.

Social media sharing for gathering community power

The service enables users to find the share button easier during donation and the event, in order to engage attendees to share meaningful information to their friends on their social accounts.
Key value
Connection
Community cohesion
Social impact

Expected outcome

Metrics for evaluating success

DODONATE can not only help promote donation pre-event and during the event. Its social media sharing feature can also improve post-event marketing.
Sharing posts reach out to more people than just holding the event on the organization's website.

Business model

We can modulize these features, and provide different plans and prices to allow users to choose to build their activity site according to their needs.

See attendees' feedback!

During the pitch, we gained lots of approving responses.
Also, we got some food for thought：
  • How to create market differentiation
  • Is the visual feedback customizable?
  • The mission/vision of the games we design
I really love the idea helping the connection( between audience and organization).
Social media template is thoughtful.
projectsaboutresume